Palazzo Furnitures
Ahmedabad, India
About Palazzo Furnitures
Palazzo Furnitures is a premium furniture manufacturer and luxury showroom based in Ahmedabad, Gujarat. Inspired by classic Italian architectural elegance, Palazzo offers a wide range of high-end home and office furniture, including ready-made collections as well as fully customized furniture solutions. Palazzo caters to both individual retail customers (B2C) and professional clients such as architects, interior designers, developers, and corporate offices.
Palazzo Furnitures required a centralized system to manage sales enquiries originating from multiple sources such as walk-in customers, website enquiries, architects, interior designers, and project-based clients. Aurnex implemented Zoho CRM to streamline enquiry handling, improve follow-ups, and provide complete visibility into sales activities and performance.
Challenges faced by Palazzo Furnitures
The client encountered several challenges:
Scattered enquiries from multiple sources
Inconsistent follow-ups by sales representatives
Unstructured handling of custom furniture requirements
Difficulty tracking site visits and field sales activities
Limited visibility into enquiry status and conversions
The requirement in context
Palazzo Furnitures needed a structured CRM solution to centralize enquiries, manage follow-ups, support custom and ready-made furniture workflows, and provide management with real-time sales visibility.
Zoho CRM · Zoho Analytics
How the requirements were addressed
Centralized enquiry management using Zoho CRM
Customized fields for furniture type, materials, and requirements
Activity tracking using calls, tasks, meetings, and notes
Geolocation and site-visit tracking for sales representatives
Quotation and deal tracking for improved closure management
Sales and performance reports for management visibility
Key benefits of the solution
Improved enquiry tracking and follow-up discipline
Better handling of custom furniture enquiries
Enhanced productivity of the sales team
Clear ownership and accountability
Improved management oversight and reporting
About Aurnex
Aurnex is a Zoho Premium Partner providing consulting, implementation, customisation, integration, data migration, UAT guidance, training and continued support.
